The importance of what we wear
We are committed to being as transparent as possible about the materials we use.
By creating wild story, we didn't just want to create clothes;
we had the ambition to manufacture clothes that respect the living, by protecting:
👉 the health of the planet
👉 the health of workers involved in the production chain
👉 the health of our children.
How can a piece of clothing impact three areas of health?
✔️ The health of the planet
Some materials are very polluting, others not or only slightly.
This pollution comes from their manufacture, their dyeing, their transport and their maintenance.
For example, a polyester fabric is a derivative of petroleum, which pollutes the air, by releasing toxic compounds during its transformation; soils during oil extraction by discharging polluted water onto the land; and the seas by oil tanker accidents causing oil spills, by the discharge of waste water, and by the release of microparticles during machine washes.
By choosing natural materials, we avoid the use of petrochemicals.
✔️ Workers' health
It is brought into play in two different ways. Firstly, the handling of chemical products necessary for the cultivation of cotton, the manufacture of synthetic materials, for dyes, the tanning of leather, etc. directly impacts the health of workers. Secondly, failure to respect decent working conditions puts them at daily risk of work accidents (non-compliant equipment, dilapidated buildings, overheated rooms, etc.) and does not offer them a sufficient salary to live on.
By choosing GOTS labeled fabrics and partners respecting social conditions for the manufacture of our clothes, we ensure that the workers involved in our production chain are respected and earn a decent salary.
✔️ The health of our children
It is directly impacted by their clothes. Although the pollution released by our clothes is not visible, it exists. Our clothes contain all the products, sometimes highly toxic, which have been applied to the plant for its cultivation, and to the fabric for its dyeing and to give it certain characteristics (waterproof, crease-resistant, etc.). And these products come into contact with the skin and mucous membranes.
At histoire sauvage, we choose natural materials for the cultivation of which the use of herbicide is limited (linen and organic cotton). The dyes applied to the fabrics meet the requirements of the European REACH regulations or are vegetable dyes.